Expertise

Strategic Communication Consulting
  • Strategy & Planning
  • Assessment of needs
  • Research
  • Action Plans
  • Development of IEC Campaigns, Public Awareness, Communication Campaigns
  • Specialized consultancy for government institutions, donors, international organizations
  • Monitoring & Evaluation
Media Relations Division
  • Media Strategy: messages, tools, vehicles
  • Database processing
  • Media Relations development
  • Specialized media trainings
  • Media campaigns implementation
  • Media planning & buying
  • Media monitoring & analysis
Crisis Management Division
  • Understand and identify client vulnerabilities and potential crisis sources
  • Elaboration of Crisis Management Plan
  • Design appropriate messages
  • Create and activate Media Supportive Group
  • Create & Use key contacts
  • Implement crisis plan / media campaign / other tools
  • Continue post-crisis activities: focus on media relations
Public Affairs Division
  • Government relations
  • Gathering intelligence
  • Specific mappings
  • Identify and organize meetings with key influencers following client's objectives
  • Strategic consulting
Creation & Production Division
  • Visual creative concepts i.e. logo, artworks, slogans
  • Video creation & production (video spots, videographics, documentary films, others)
  • Layouts and DTP
  • Content development
  • Copywriting & Editing
  • Production coordination (audio, video, print)
  • Web design and digital
Digital Communications
  • Online monitoring and analysis
  • Web Design / Web Copywriting / Web Management
  • HTML Development / Search Engine Optimization
  • Social Media
  • Flash Animations / others (as per client request)
Event marketing and management
  • Overall organization: strategy & planning / implementation / follow up
  • Strategic approach and partnerships
  • Participation management: database / online platforms / call center
  • Professional events / Business events / Technical seminars / International conferences / Road-shows / Study tours / Customer appreciation events / Training sessions / Exhibitions / Creative events / Team Building / Company fun days
CSR
  • Communicate CSR initiatives to the relevant publics;
  • Create awareness at the level of media, authorities, business community and public at large;
  • Elaboration of concepts and action plan;
  • Set up partnerships to boost the impact of the program;
  • Generate appropriate media coverage;
  • Organize overall implementation with measurable results;
  • Sponsorships and charity projects: professional counseling, implementation and follow up on results.
Internal communication
  • Elaboration of the internal communication strategy
  • Message building and content development
  • Development of tools i.e. newsletter, team building events, special events
  • PR & communication training for spokesperson and relevant staff
Corporate communication and reputation management
  • Communication audit / assessment of needs
  • Elaboration of communication strategy
  • PR & communication training for management level
Public speaking
  • Customized training
  • Speech writing
  • Message building
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